Event & Conference Schema Architect
Event Schema formats conferences, webinars, workshops, and concerts into structured calendar entities. Google displays these directly in the dedicated Google Events search grid with dates, venue location, and booking links.
Live Event & Webinar
Schema.org/Event SpecificationStructure virtual conferences, webinars, and developer summits with dates, venue links, and ticket offers.
Google Rich Results Health
EligibleIn-browser AST client validation • current Schema.org vocabulary
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Event",
"name": "Global Generative Engine Optimization Summit 2026",
"startDate": "2026-11-15",
"location": {
"@type": "VirtualLocation",
"url": "https://schemacraft-ai.site/summit-live"
},
"offers": {
"@type": "Offer",
"price": "99.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
}
</script>SchemaCraft AI - Automated JSON-LD Architecture
JSON-LD schema builder and AEO optimizer with in-browser validation and live SERP preview.
Mandatory and Recommended Properties for Event
| Entity Property | Data Type & Format | Requirement Level | Google Rich Snippet Impact |
|---|---|---|---|
| startDate | ISO 8601 Timestamp | Mandatory | Displays Event Date & Time Pill |
| location | Place or VirtualLocation | Mandatory | Shows Maps Pin or Stream Link |
Architectural Benefits for Technical SEO & AEO
Appears in interactive event listings with calendar filters and ticket action buttons.
Supports both in-person venue locations and online virtual webinar broadcast links.
Frequently Asked Questions on JSON-LD Structured Data & AEO
Everything technical architects, SEO engineers, and founders need to know about Schema.org implementation, AI search optimization, and Core Web Vitals.