Free in-browser tool
JSON-LD schema generator
JSON-LD is a script tag that describes a page in Schema.org terms. Search engines can read it without guessing from HTML. Pick a type below, fill the fields you actually have on the page, and copy the script into your theme or layout.
What you should put in the markup
Only properties that are true on the live page. If the page does not show reviews, do not add AggregateRating. If the product is not for sale, do not invent an Offer. Google spam policies treat fake ratings as a ranking risk, not a shortcut.
Valid markup does not guarantee a rich result. Eligibility also depends on Google policies, crawl, and ranking.
Where to paste it
- Next.js App Router: a
script type="application/ld+json"in the Server Component for that route. - WordPress: a small hook on
wp_head, or your theme’s header — not a second copy of the same entity on every page. - Shopify: a snippet included in
theme.liquidor the product template, using Liquid for live price and availability.
Need a full-site diagnosis first? Run the free SEO audit. The audit fetches HTML from our server and scores only inspected checks.
Enterprise Schema Generators & Rich Snippet Blueprints
Select your business sector to generate validated JSON-LD schema with zero hydration penalty and live Google star snippet previews.
Shopify & E-Commerce Pro
Shopify Product Schema is a structured JSON-LD specification that enables Google Search to display real-time pricing, stock availability badges, and 5-star review ratings directly in SERPs and Google Shopping Graph. SchemaCraft validates your product payload against Google Merchant Center criteria with zero latency.
Next.js 15 & React 19
SoftwareApplication Schema allows developer tools, cloud SaaS platforms, and mobile apps to display verified software categories, operating system compatibility, trial pricing, and developer author entities. SchemaCraft provides server-side ready script tags designed for Next.js App Router.
AEO / Retrieval
FAQPage Schema formats questions and answers into Schema.org Question/Answer entities. Google retired FAQ rich results, so this markup does not expand a Google listing. It remains valid structured data that Bing and AI retrieval crawlers can read.
Google Maps & Local 3-Pack
LocalBusiness Schema embeds structured geographical and operational metadata including exact street address, telephone, price range, and opening hours. It is the single most critical ranking signal for Google Local 3-Pack and voice assistant queries.
Google Education Carousel
Course Schema formats educational programs, bootcamps, and certifications into structured entities. Google uses this markup to power the dedicated Course Carousel at the top of education search queries.
Google Discover & Top Stories
Article Schema provides critical editorial signals including headline, datePublished, dateModified, author entity, and high-resolution publisher logo. It is essential for Google Discover feeds and Top Stories carousel indexing.
WooCommerce & WordPress E-Com
WooCommerce Product Schema is structured JSON-LD data designed for WordPress e-commerce stores to trigger rich product badges, in-stock pills, pricing, and 5-star ratings directly in Google organic search and Google Shopping Graph.
AEO / Retrieval
HowTo Schema organizes instructional content into sequential step entities with time estimates and supply lists. Google removed HowTo rich results; the type remains valid Schema.org markup that other crawlers can still parse.
Google Knowledge Panel
Organization Schema establishes your corporate identity, official logo, verified social channels, and customer support contact points, claiming your entity within Google Knowledge Graph and AI training datasets.
Google Events Search Grid
Event Schema formats conferences, webinars, workshops, and concerts into structured calendar entities. Google displays these directly in the dedicated Google Events search grid with dates, venue location, and booking links.
Google Health & Medical 3-Pack
MedicalBusiness Schema embeds clinical specialty, accepted health insurances, operating hours, exact geolocation, and verified telephone into machine-readable JSON-LD. It is the core ranking signal for medical search and healthcare voice assistant queries.
Google Legal Pack
LegalService Schema structures law firm practice areas, office addresses, attorney bar credentials, and consultation intake channels, capturing high-intent commercial searches in competitive legal markets.
WordPress Speed & SEO
SchemaCraft provides 100% valid Schema.org JSON-LD code snippets hooked directly into your WordPress wp_head hook, eliminating bloated plugins that degrade Core Web Vitals and PageSpeed scores.
Google Recipe Carousel
Recipe Schema enables food bloggers and culinary platforms to display cooking prep time, calorie count, recipe yield, and 5-star review snippets directly in Google Recipe Carousels and Google Assistant voice cooking instructions.
Google Video Carousel
VideoObject Schema organizes embedded videos, YouTube tutorials, and webinar recordings into structured video entities, qualifying your content for Google Video search carousels and key moments chapter markers.